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While the Columbus real estate market was recently named the most popular real estate market in the country by Realtor.com, selling your home successfully in Central Ohio requires more than just listing your property on the MLS—it demands a strategic approach to pricing, presentation and marketing. I’ve developed a proven system to ensure your home sells quickly and for top dollar. Here are the three key steps I take to prepare homes for a successful sale in Central Ohio.
1. Strategic Pricing
Pricing your home correctly from the start is crucial to attracting serious buyers, receiving multiple offers and selling your home on the best terms for you. In order to achieve this, I conduct a detailed comparative market analysis (CMA), review recent sales, active listings and local market trends in your home’s specific neighborhood. Then, I compare it to the market trends at-large and work with you to arrive at the correct price. This approach yields a competitive market price, drives buyer interest and maximizes your profit.
2. Professional Staging and Presentation
First impressions matter! My marketing strategy includes professional home stagers to highlight your home’s best features and create an inviting atmosphere for potential buyers. From decluttering and depersonalizing to rearranging furniture; my team works to ensure your home looks its best both online and in person. According to data from the Real Estate Staging Association (RESA), 40% of buyers are more willing to visit a staged home they found online and 75% of sellers saw an ROI of 5% to 15% over asking price when selling a home that was staged. There is no denying that professional home staging prior to putting the home on the market attracts more buyers, adds value and gets homes sold quickly. As a full service Realtor, this is just part of my marketing strategy along with providing professional photography, virtual tours, interactive floorplans and targeted digital marketing.
3. Targeted Digital Marketing
It’s a fact that most buyers start their home search online. That’s where my publicity and social media expertise comes in. With a strong focus on the platforms Instagram, Facebook, and YouTube, I use targeted marketing to get your home in front of thousands of potential buyers. My strategy includes creating engaging content while using SEO-optimized ads to attract specific buyers actively purchasing in the Central Ohio market. As a Public Relations expert who is also consistently ranked among one the Top 100 Realtors in Ohio on social media and Top 15 Realtors in Columbus by Property Spark; I understand and leverage the power of incorporating all media advertising and marketing including social media, print and digital with tapping into both globalized outreach as well as hyper localized, community based outreach to successfully sell homes with a competitive edge.
Being consistently ranked among the top Realtors on social media isn’t just about likes and follows—it’s about knowing how to use those platforms to sell homes fast and for top dollar. My personal network of buyers, investors and colleagues along with my national brokerage database of NextHome agents from around the country, combined with powerful marketing strategies, ensures your home gets the exposure it needs to sell successfully.
Thinking about selling your home?
Get answers to all of your questions about successful home selling in Central Ohio. Contact me at (310) 256-6749 or send me an email at info@ebonyjeanette.com.
